The American marketing agency MBLM conducted a study of consumers' emotional attachment to
Analysts interviewed 6,200 consumers from the United States, Mexico and the United Arab Emirates. Participants rated 56 thousand brands from 15 different areas.
As it turns out, people born between 1981to 1996, they consider the PlayStation brand closest to them. Interestingly, last year, in a similar survey, PlayStation was placed only in eighth place.
Analysts also found out which brand is mostpleasant to people born from 1996 to 2012. And it also turned out to be a game console, only this time the Xbox. In the top 3, young people also included the brands Spotify and Sephora.