According to the results of the study, the professions of greatest interest in the IT field are:
Among the various areas in the development andIT respondents most often chose web development, Python and Java - 31%, 30% and 26% respectively. At the same time, 19.1% of respondents were going to study artificial intelligence.
The design profession is in demand among27% of respondents. The respondents also considered professions: art director (10%), project manager in design (9%), product manager in design (8%), computer graphics artist (8%), design director (7%).
Among the various directions in designthose of greatest interest were web design (31%), graphic design (26%) and 3D modeling (22%). In marketing, respondents most often preferred the professions of marketer (23%), SMM manager (21%) and online advertising specialist (18%).
Most in User Marketingplatforms interested in Internet marketing, targeted advertising and web analytics - 30%, 24% and 17% of respondents expressed a desire to develop in these areas.
What other directions are chosen by the respondents
Among the additional areas in whichrespondents would like to develop in 2022; users noted intelligence and memory, psychology, innovative technologies - they were chosen by 31%, 30% and 28% of respondents, respectively. Over the year, interest in them has grown significantly - by 5%, 9% and 3%, respectively. At the same time, in 2023, the top 3 areas in demand among the audience, in addition to psychology and intelligence, also included the creation and development of business - 36% were interested in this area in 2023, which is 9% more than in 2022.
A significant increase in interest was noted in the fieldart (18% in 2022 compared to 24% in 2023). In addition, over the year, interest in the development of personality and relationships increased by 6% and 5% - in 2023, 33% and 19% of respondents would like to develop in these areas, respectively.
Learning objectives
Every fourth respondent (26%) in 2023The main goal of training was to master a new profession (26%). Every tenth person named an additional source of income (part-time job) as their main goal — 10%.
Interestingly, in 2022, 9% of respondentssought to completely change the field of activity, while in 2023 this goal was mentioned 3% less often. At the same time, in 2023, platform users were 2% more likely to want to find their first job with the help of training.
To study right after school
The majority of respondents, both a year ago and in 2023, want to start online learning in the near future: this was noted by 46% and 47%, respectively.
In addition, over the year there has been an increase in the numberplatform users who view training as a starting education. Thus, the number of school graduates among respondents increased by 4% (12% in 2022 and 16% in 2023). There are also significantly more college graduates among platform users - their number increased from 16% to 21% over the year.
It is also interesting that while already at school, users are considering learning on the platform - the number of respondents who have not yet completed school has increased from 5% to 9% over the year.
Portrait of respondents
More than 338,000 people took part in the surveyrespondents aged 18 to 55 years. Among them, 52% are men and 48% are women. The main age group interested in online education is people from 20 to 30 years old (36%).
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