Netflix launches free data plan in Africa

Netflix is ​​one of the largest video streaming services on the market, if not the largest, but even it

finds that the market is stagnating.In the countries of presence, a critical mass of viewers has already been reached, and new markets are in no hurry to open their arms. In an attempt to attract new users in Africa, Netflix is ​​doing something that would have been unthinkable just a few years ago: offering a portion of its video content completely free. For now only in Kenya.

Why do you need it

Streaming video – it's big business andNetflix remains the undisputed leader, despite the growing reach of competitors like Disney+. Unlike the music streaming business, Netflix and some of its competitors don't offer a free plan. From time to time they offer free trials, but after this period you will have to pay for the subscription or end up watching.

This is what makes this situation quiterevolutionary for Netflix. Kenyans will now be able to enjoy part of the Netflix library without paying for anything. They simply need to register with an email and password, say they are at least 18 years old, and start browsing.

How it works

Of course, the free plan hasrestrictions. It can only be used on Android mobile phones and streaming on any other device will require you to upgrade to a paid subscription. In addition, the application will detect an attempt to broadcast content from a smartphone to a TV and will also require payment.

Netflix sees this as an important experiment.The company may eventually offer the same plan in other markets, or shut it down if it realizes that very few of its free users end up upgrading to a paid plan.

Source: netflix

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