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In honor of the release of God of War Ragnarok, Sony decided to arrange an advertising campaign for the game right in the New York subway.
What else
Known
From now on, you can see Kratos with his son Atreus on the train cars, and billboards are installed along the walls of the stations, where you can see the gameplay and art of the game.In general, all elements of the stations where Sony staged a campaign have undergone changes.For example, the turnstiles say Muspelheim, which refers to one of the worlds of the game.And on the stairs you can see the inscriptions: "Discover the Realms".
</ p>A rift to the nine realms has opened in New York City #GodOfWarRagnarok pic.twitter.com/S1defOoyFV
– PlayStation (@PlayStation) November 8, 2022
For those who are not in the know
This isn't the first time Sony has been happy withpromotional PlayStation in the subway. In the fall of 2020, the company stylized some London Underground stations for their games, and in February 2022, a mural dedicated to Horizon: Forbidden West was created in the Kiev Metro.
God of War Ragnarok was released on November 9 exclusively on PlayStation 4 and PlayStation 5.
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