Nike taught the application to measure foot size and fit comfortable shoes

Nike decided to make life easier for shopping haters and released the Nike Fit app, which will help

find the perfect pair of shoes.

Why do you need it

The application was developed by the Israeli startup Invertex, which specializes in the production of custom orthopedic insoles.

Within a few seconds, the systemaugmented reality not only determines the size of the foot, but also selects shoes taking into account the anatomical features of the foot. These sneakers will be the right size and will be convenient and comfortable just for you.


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The results can be savedin the app and use it to purchase your next pair. You can also leave the parameters of other family members so that you can later buy shoes for your child or husband yourself.

Sellers will also be able to use the application. As a result, they will save time on selecting the required size.

How it works

Just point your smartphone camera at your feetand wait a few seconds. Nike Fit will scan your feet, select the perfect shoes, and offer options from brand stores. Moreover, calculations are carried out with an accuracy of up to a millimeter.


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The application is planned to be launched in July this year. First in the USA, then it will work in some European countries (Great Britain, France, Germany, Holland, Italy and Spain).