OnePlus explained why it abandoned Pro and why it needs Ace

OnePlus this year abandoned the duality of flagships and did not prepare the OnePlus 11 Pro. Officially

it has been confirmed that “proshek” will notand in the future, and now company president Li Jie has outlined the reasons for this decision, and also determined the status of the OnePlus Ace line. According to him, the clear separation between the number series and the Ace series is part of a strategy to optimize the range and focus on the best quality of service. Ace in this context is the carrier of a flagship user experience at a low price, which will be an argument for the user to join the OnePlus ecosystem. Let us remind you that Ace 2 outside of China is supplied under the name 11R, that is, within the number block.

The manager mentioned only two series of smartphones andpassed the attention of Nord. Obviously, this family of budget and mid-budget phones is being developed according to the same scheme as Redmi, that is, a separate team is responsible for it with its own tasks and priorities. This year Nord has not yet received any new products, and all the attention is now on the main line – OnePlus 11 and OnePlus Ace 2 are already on sale, and OnePlus Ace 2 Racing Edition is in the works. In Russia, no brand devices are officially available.

© Artur Luchkin.

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