OPPO: “If the US imposes sanctions against us, we don’t have plan B”

As part of the European presentation of OPPO Reno2, the company's management conducted several group interviews with

journalists. The gg editor went to see a couple and tells the most interesting things about the company’s development plans.

Interviews with top executives of large international companies- be it personal or group - it only sounds tempting in words. In fact, they are connected by so many NDAs that even Sherlock Holmes is unlikely to be able to extract something exclusive, loud and frank from his interlocutor (rare exceptions, of course, exist, for example, here, here, here and here). However, such events provide a rough idea of ​​the direction the company is heading and what its vision of market needs is. For example, several years ago, from an interview with a Meizu top manager, it became clear that the company either did not have a clear development strategy in the market, or positioning itself and its products. After some time, this affected the success of the business.

But back to OPPO. In this case, the company's focus was on the technical component. OPPO broadcasts to the world that design, camera and image-building are extremely important for the audience and are ready to talk endlessly about lenses and what improvements users still need. For OPPO, as for a Chinese company, it is important to show partnership with American and European business and demonstrate their technological effectiveness. The market, its place in it and development plans? This is said evasively. As much as possible, even water cannot be poured into the text.

Below are the most interesting abstracts from the interview.

About Plan B

OPPO - one of the largest manufacturerssmartphones in the world are in the top 5. Huawei, as a giant in several areas, has already got US sanctions. Therefore, journalists are worried about whether OPPO has a plan B in case they also fall out of favor with America.

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OPPO to all questions (and there were several) aboutwhat will they do if there are sanctions, the company assures that there is no plan B. OPPO is developing and deepening its cooperation with Google and the Android team in particular. They don’t want to talk about the collaboration itself, but they clarify that this is related to optimization and deeper integration with ColorOS. Plans – development of its ColorOS interface, which is tightly tied to Android, but its own OS - no, they didn’t think about it and didn’t work on it.


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Smartphone shipments in the second quarter of 2019, IDC

About 5g

5G is like a gopher. It seems to be developing, but the effect is not yet noticeable in life.

OPPO tops also touched on 5G in the presentation,reminded that they have patents in this area, "partner" with operators and in the forefront introduced a 5G-smartphone in Europe. Obviously, the company has big plans for Reno2, so journalists are wondering why the new product does not have fashionable technology. OPPO cite studies that 5G will become mass only by 2023. It turns out that so far the company does not see the need to include this technology in new models right and left. Europe is already working on the introduction of 5G, the smartphone's life cycle is growing and is approaching three years, especially in developed markets. In the company, which ranks fourth in the global market, not stupid people are clearly sitting. Therefore, such a position with respect to the new communication standard indicates more likely a belief in the demand for technology here and now, rather than marketing blunders.

About Wireless Charging and NFC

OPPO smartphones still no wirelesscharging. Even in the flagship Find X. The company answers this question by adding what they consider to be the right users. For example, OPPO recently showed a prototype smartphone with a sub-screen camera. The necessary thing, apparently, are confident in OPPO. Wireless charging, however, will appear. But it is still unknown in which models.

For the European market, NFC support is important. OPPO promises that it will be in the lineup for our region.

About Android 10

OPPO Reno2 will receive it in the first quarter of next year.

OPPO Reno2 will receive Android 10 in early 2020

What you can expect besides smartphones

OPPO has expertise in music devices.The company has also opened an IoT division, which will deal with Internet of Things gadgets that can complement a smartphone (apparently, we are talking about all sorts of smart watches, headsets, etc.). The company plans to develop in this direction, especially since 5G is just around the corner - the standard for the Internet of Things. Obviously, you can’t wait for laptops and TVs made by OPPO.

About sports support

OPPO supports European sports teams.The company signed a partnership agreement with the French Tennis Federation and became a premium partner of the Roland-Garros and Rolex Paris Masters tennis championships until 2021, and also extended its cooperation with FC Barcelona. Experts assess this partnership ambiguously, but there is an opinion that this is inept marketing and a waste of money. But OPPO explains the partnership by saying that such a move will allow the company to quickly establish itself in the European market - with higher standards and demanding users.

“We need to quickly increase brand awareness andtalk about our reputation. And we need to find common ground. On the one hand - the international level, premium quality, on the other - the local spirit, the desire for excellence. We are not only about design and performance, but also about the pursuit of excellence. France shows the highest level in tennis, the Spanish Barcelona in football. Another reason is that we want to find the right channel to communicate with our audience. All these partnerships &#8211; they are with teams that have a large, loyal audience,” the company explains its strategy.

For those who want to know more:

  • OPPO Reno2 do it yourself
  • Oppo brought to Europe Reno 2 and Reno 2Z with Quad cameras and pull-outs
  • Xiaomi and Oppo show prototypes of smartphones with a screen camera
  • OPPO K5: AMOLED display, Snapdragon 730G chip, 64 MP camera, VOOC 4.0 fast charge at 30 W and price tag from $ 267
  • OPPO A5 2020 and OPPO A9 2020 in Ukraine: SoC Snapdragon 665, NFC, 5000 mAh battery, four cameras and a price tag of 5500 UAH