OPPO plans to leave OnePlus without Nord: what's going on?

In a couple of weeks, it will be the two-year anniversary of the original OnePlus Nord, which was Carl's last project

Over the past two years, OnePlus, which has come under the full control of OPPO, has spawned a slew of openly controversial Nord series products that have violated the very core of OnePlus' vision and promises.Now, according to Indian sources, there are plans to separate Nord from OnePlus and become an "independent brand."As a sub-brand of a sub-brand (OPPO -> OnePlus -> Nord), Nord will beis aimed at an affordable price segment, standing on a par with similar ones in the concept of Realme fromOPPO and POCO by Xiaomi.

If rumors are to be believed, a lot of emphasis will be placed on offline sales and the development of a network of official points of sale, and the assortmentwill be expanded with TVs, fitness bracelets, smartwatches, power supplies and more.The signature turquoise coloring will be preserved, which cannot be said about OxygenOS: it will be offered to replace itRumor has it that the Nord team will bebe based in India, as well as the production of devices.The brand will include both ultra-affordable smartphones under Rs 15,000 and "budget flagships" of the order of Rs 35,000, which will not beOne way or another, at this stage it is only a rumor, and therefore it is better to wait for official statements from OnePlus.

© Vladimir Kovalev.

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