PocketBook 740: the world's first reader with an E Ink color screen (actually not)

PocketBook Company announces the release of PocketBook 740 Color. According to the manufacturer, this is the world's first electronic

reader with the latest 7.8-inch color screen E Ink new Kaleido. In fact, the first was the 6-inch model 633, and the successor to the PocketBook 740 Color just got a bigger screen.

What else

E Ink new Kaleido screen retained all propertiesE Ink technologies: it is absolutely safe for eyesight, does not glare in the sun, is energy efficient and has a high resolution - (1404 × 1872) and 300 DPI. Changing the color filter pattern increases the brightness and saturation of colors and makes the background of the page whiter. As a result, you can read not only books, but also magazines, illustrated novels, children's books, school textbooks, etc. on the big screen.

PocketBook 740 Color reproduces files in 6popular audio formats (M4A, M4B, OGG, OGG.ZIP, MP3, MP3.ZIP), and is also capable of opening files in 23 of the most popular formats: 19 book and 4 graphic. With Bluetooth, you can connect to wireless headphones or an audio system in your car and listen to audiobooks on the go. And thanks to the Text-to-Speech function, any text file can be spoken in one of 16 available languages.


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The reader also received a backlight, a USB Type C connector,1 GB RAM, 16 GB internal storage with microSD card slot and a 2900 mAh battery. The gadget weighs only 225 g, so you can take it with you to study, work or travel.

How many?

You can already pre-order on PocketBook 740 Color. Its cost is UAH 8,599.


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PocketBook 740 Color is the first e-reader with the latest 7.8-inch

color screen E Ink new Kaleido ™

PocketBook is proud to present PocketBook 740 Color, the world's first electronic reader with the latest 7.8-inch E Ink new Kaleido ™ color screen capable of displaying 4096 colors.

The large screen uses innovative technologycolor e-ink, which makes the device ideal for reading any content: from ordinary black and white books to colorful illustrated novels, children's books, business literature and magazines. PocketBook 740 Color is also equipped with Bluetooth, plays audio and supports a record number of formats.

Color screen E Ink new Kaleido ™ - the next step in e-reading development

PocketBook 740 Color is the first of its kind reader,equipped with the latest 7.8-inch color screen. E Ink new Kaleido ™ is an enhanced ePaper E Ink Print Color technology that is the next step towards comfortable and safe reading in color.

By changing the pattern of the color filter,the brightness and color saturation are increased, and the background of the page becomes whiter. This technology provides the maximum level of comfort when reading color content on the eye-safe E Ink screen.

At the same time, the innovative E Ink screen newKaleido ™ has retained all the unique properties of E Ink technology: it is absolutely safe for eyesight, does not glare in the sun and is extremely energy efficient. At the same time, the clarity of black and white text remains flawless thanks to the high screen resolution (1404x1872) and 300 DPI.

Backlit display for comfortable reading anywhere, anytime

Eye-safe backlighting of the screen provides users with maximum freedom of reading with PocketBook 740 Color in any light and at any time of the day.

In addition, the backlight performs another importantfunction in all color screen readers. E Ink new Kaleido ™ technology uses a combination of monochrome panel and color filter to give the electronic page a cool tint. Using the backlight even at the lowest brightness level helps to optimize the optical performance of the screen.

Bluetooth, audio, Text-to-Speech: tons of options for audiobook lovers

PocketBook 740 Color reproduces files in 6popular audio formats (M4A, M4B, OGG, OGG.ZIP, MP3, MP3.ZIP), which is great news for users who like not only to read books, but also listen to them. Special attention should be paid to the Text-to-Speech function, thanks to which any text file can be read out in one of 16 available languages. And thanks to Bluetooth technology, the reader can be connected to wireless headphones or an audio system in the car, and enjoy audio books non-stop.

Support 23 formats, memory card slot

Apart from audio formats, the device is capable ofopen files in 23 most popular formats: 19 book and 4 graphic. This guarantees comfortable reading of almost any content without the need for conversion: books, magazines, textbooks, non-fiction, professional literature, comics, etc.

The reader also boasts 16GB of built-inmemory and slot for microSD cards up to 32 GB. Thus, the device has enough room for an impressive library and audio library. Another advantage of this model is the presence of a USB Type C connector (USB 2.0 standard) for charging and connecting headphones via the supplied 3.5 mm audio adapter.

Lightweight and elegant electronic reader

Despite the large screen, PocketBook 740 Colorweighs only 225g making it one of the lightest 7.8-inch readers in the world. So there is always room for the device in your bag or backpack for your daily city trips. In addition, PocketBook 740 Color stands out for its unusually stylish design and attractive Moon Silver color, which turn the gadget into a real work of art.

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