Raketa becomes Rocket: Ukrainian delivery service changes its name and enters the international market

Ukrainian delivery service Raketa has announced its entry into the global market.

What is known

Beginning with

today, couriers of the company will carryorders in the capital of Cyprus - Nicosia. Further, the service plans to launch in the Netherlands, and then in several other European countries. At the same time, the development of the company in the Ukrainian market does not stop. By the end of the year, Raketa will appear in Kropyvnytskyi. It will become the 27th Ukrainian city and the 18th regional center.

By the way, in honor of the beginning of international expansion,the service changes its name from Raketa to Rocket. In this case, the entire identity of the company will be preserved. The name change in Ukraine will take place gradually. Users of the English-language version of the app will be the first to notice the new brand. Over the next few weeks, Rocket will appear on new courier backpacks as well as branded apparel.

"In most countries, a word like" rocket "does not exist. Therefore, a decision was made, keeping what has already been created in Ukraine, to develop in new markets. The Rocket brand will be understood all over the world and will remain recognizable here, ”said Oleg Lyubarets, Marketing Director of the Rocket service.

By the way, the Rocket company recently summed up the results of 2020 by publishing interesting statistics.

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Ukrainian delivery service announced the start of work in Cyprus and change of name

Raketa delivery service has become internationalcompany. From today, couriers with orange backpacks begin to carry orders in Nicosia, the capital of Cyprus. This country became the first in the framework of international expansion - Raketa plans to cover ten countries in 2021.

In connection with the entry into the international market Raketawill be called differently. The new name of the company is Rocket. At the same time, the identity will be preserved, so customers in Ukraine will not have any problems with the renaming of their favorite delivery service.

"In most countries, a word like" rocket "does not exist. Therefore, it was decided to keep what has already been created in Ukraine and to develop in new markets. The Rocket brand will be understood all over the world and will remain recognizable here, ”said Oleg Lyubarets, Marketing Director of the Rocket service.

Cyprus will be a launching pad for Rocket.Already in March, the company plans to start working in the Netherlands, and then cover a number of European countries. At the same time, development in Ukraine does not stop - by the end of the year, Rocket will be launched in Kropyvnytskyi. It will become the 27th Ukrainian city and the 18th regional center.

The name change in Ukraine will take placegradually. Users of the English-language version of the app will be the first to notice the new brand. Within a few weeks, Rocket will appear on new courier backpacks as well as their signature clothing.