Ukrainian delivery service Raketa announced its entry into the global market.
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By the way, in honor of the start of international expansion,the service changes its name from Raketa to Rocket. At the same time, the entire company identity will be preserved. The name change in Ukraine will occur gradually. Users of the English version of the application will be the first to notice the new brand. Within a few weeks, Rocket will appear on new courier backpacks, as well as on branded apparel.
“In most countries, such a word as “rocket”does not exist. Therefore, it was decided to preserve what was already created in Ukraine and develop it in new markets. The Rocket brand will be clear throughout the world and will remain recognizable here,” said Oleg Lyubarets, Marketing Director of the Rocket service.
By the way, recently the Rocket company summed up the results of 2020 by publishing interesting statistics.
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Ukrainian delivery service announced the start of work in Cyprus and change of name
Raketa delivery service has become internationalcompany. Starting today, couriers with orange backpacks begin delivering orders in Nicosia — capital of Cyprus. This country became the first in the framework of international expansion — Raketa plans to cover ten countries in 2021.
In connection with the entry into the international market of Raketawill be called differently. New company name — Rocket. At the same time, the identity will be preserved, so customers in Ukraine will not have problems renaming their favorite delivery service.
“In most countries there is such a word as"rocket" does not exist. Therefore, a decision was made, preserving what had already been created in Ukraine, and developing in new markets. The Rocket brand will be clear all over the world, and will remain recognizable here,” — said Oleg Lyubarets, Marketing Director of the Rocket service.
Cyprus will be Rocket's launch pad.Already in March the company plans to begin work in the Netherlands, and after — cover a number of other European countries. At the same time, development in Ukraine does not stop — By the end of the year, Rocket will launch in Kropyvnytskyi. It will become the 27th Ukrainian city and the 18th regional center.
The name change in Ukraine will take placegradually. Users of the English-language version of the app will be the first to notice the new brand. Within a few weeks, Rocket will appear on new courier backpacks as well as their signature clothing.