Realme wants to separate from Oppo's parent company (updated)

The Oppo Realme sub-brand was created in May last year and during this time has already managed to lead the list of the most dynamic

developing brands. And now the "daughter" decided that it was time for her to swim independently.

Goodbye Oppo

The head of Taiwan's Realme division, Chung Hsiang-Wei, says the sub-brand is considering separating from its parent company, Oppo.

“It is expected that the brand will develop its own ecosystem in the future, along with production lines, if the business continues to grow at the current pace,” the company representative said.

Realme is still using some Oppo resources, but the manufacturer already has its own team and separate research, development and marketing departments.

In addition, Realme and Oppo have different audiences: Oppo produces higher-end smartphones, and Realme devices belong to the budget segment and are aimed at young people. Also, according to Chung, 60% of Realme users are men, but Oppo's customer base is predominantly female.

Supplemented. Later, Realme made an official statement and emphasized that they are already an independent company, and the above information is the result of misunderstanding by the local media.

Realme Mobile Telecommunications Private Limitedis an independent brand and legal entity that was officially created on May 4, 2018 by its founder Sky Lee and current CEO Madhav Shet.

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