Report: how iPhone models are distributed between men and women

CIRP Researchers Continue to Publish Interesting Statistics on Apple's Audience

A recent report reportsabout the fact that men and women prefer different iPhone models.It turned out that men are more likely to buyiPhone Pro, while women chooseSo, the probability of seeing "firmware" in the hands of a man is noticeably higher: 20% and 21% for the iPhone 13 Pro/Pro Max and 14 Pro/Pro Max versus 17% and 16% in the case of women.As a result, the total ratio of "pros" is 41% among men and 33% among women.

On the other hand, women dominate possessionbasic iPhone 12/12 mini and 14/14 Plus (9% and 12%), while men prefer these models in 8% of cases. In this case, the overall ratio is 16% for men versus 21% for women. CIRP researchers do not draw conclusions about where this bias originated. Previously, they told us about the relationship between Apple Watch ownership and the iPhone model in your pocket.

© Vladimir Kovalev.

Sourced from cirpapple.substack.com