Portuguese researchers have studied how different political regimes affect people's behaviour in social
The researchers categorized engagement metrics, namely the number of likes, shares, and comments.They also looked at how people use different emojis —"love," "wow," and "funny"—to rate a post.The experts then added data on the political situation in different countries to the analysis.
As a result, scientists have found severalinteresting correlations. For example, in countries with low levels of individualism and those where the authorities have distanced themselves from people, users share messages more often than comment on them. In other words, the more authoritative the government in the country, the more people simply share posts without commenting on them. The researchers also found that the use of “funny” or “wow” emoticons instead of the standard “like” was also associated with higher levels of individualism in the state.
Individualism is a moral, political, and social worldview (philosophy, ideology) that emphasizesindividual freedom, the primacy of the individual, personal independence within the framework of the constitutional legal order.
Scientists note that their work is the firstpublished on the basis of real, organically collected data in the form of engagement metrics to analyze cultural differences. They intend to continue their research.
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