Analysts said that the smartphone market is experiencing a decline in demand. Sales are declining, according to IDC
So, sales of Xiaomi in the second quarter of the year fellby 25.5%, OPPO - by 24.6%, Vivo - by 21.8%. Analysts attribute the decline to the financial crisis, covid restrictions in the Chinese market. Only one company - Honor - showed a growth of 125%. The editor-in-chief of Ferra.ru Evgeny Kharitonov believes that this is due to aggressive prices. Often the cost of Honor smartphones is even lower than that of Xiaomi and Realme. There is also a novelty effect, a relatively low base and warm feelings of the people of China towards the “legal successor” of the Huawei mobile division.
As for the stability of Apple and Samsung, thenthe matter, according to Kharitonov, is not only a commitment to proven brands. Apple has a wide brand presence in a variety of markets, while Samsung has two factors at work.
The growth of Samsung's market share lies in the successfulavailable to the new line of Galaxy A smartphones, the quality of cameras in the younger models (A23, A33, etc.) has especially increased. This, in turn, became possible because Samsung has concentrated in the hands of the "means of production" (production of displays, processors, modems, etc.)
Evgeny KharitonovEditor-in-chief of Ferra.ru
In the Russian smartphone market, the share of Apple and Samsung after their departure is actively won over by Chinese manufacturers - mainly Realme and Tecno.