Samsung may soon return to Russia: background and timing

In March of this year, Samsung, which had been the leader in the Russian market for many years, suspended sales of smartphones in the country.

and soon stopped official deliveries.As a result, the company’s share in the Russian market rapidly declined (9% versus 30% a year earlier), which is why Xiaomi became the leader in the second quarter of the year. This state of affairs could hardly suit the Korean tech giant, and new rumors indicate an imminent return of the brand. According to a source close to Samsung, as well as a couple of interlocutors from retail, the company may return to the Russian market before the end of the year, reports Izvestia.

We are talking about resuming the supply of gadgetsretailers and relaunch of the official online store. The latter is also supported by the fact that Samsung recently updated its Russian website, adding foldable new Galaxy Z Fold 4 and Flip 4. According to a source from a large retail store, the resumption of sales could take place as early as October. In addition, representatives of the “gray” The market reports a reluctance to import Samsung gadgets due to the likely imminent return to the Russian Federation. In short, there are already many indications that Samsung is interested in reviving Russian business.

© Vladimir Kovalev.

According to iz.ru