Samsung refused to save on everything due to competition with Apple

Multiple leaks on the Samsung Galaxy S23 have revealed that the trio of smartphones willLittle different from the previous one

Leading sources of leaks attributed this to the fact that Samsung's management chose a strategy of maximum profit, which led to total savings on development.But now, it seems, the concept has changed.Abandon the strategy of minimal development and marketing costs and focus on new features.The reason is tough competition with Apple in the high-level segment, where the Americans are actively displacingThe main burden will fall on the semiconductor division, which will beare responsible for finding solutions to restore the reputation of innovators.

A good reason to change Samsung's coursewe can consider the sales results expected in the fourth quarter, where the Koreans are only second. By the way, recently there was information about the creation of a new team in Samsung Mobile Experience, which will work on a new chipset, which may be the first step in the new strategy. True, this project is a distant prospect, but the Galaxy S23 Ultra will one way or another remain an easy upgrade. Let's see what will happen in the Galaxy Z Fold 5.

© Artur Luchkin.

Based on hankyung.com