According to a report from South Korea, Samsung is offended by LG because of its intention to sell Apple smartphones in its
Why?
Let us remind you that after the closure of the mobile divisionLG intends to sell Apple products in its stores in South Korea. If initially the conversation was about iPhone, iPad and Apple Watch (but not Mac, since LG did not want competition for its computers), then now plans have changed, and negotiations are only about iPhone sales. Presumably, the deal between LG and Apple is scheduled for August 1.
But Samsung is upset by this decision and is surethat this move would violate the agreement signed by Samsung and LG in 2018. It says that only LG phones can be sold in LG stores and similarly, only Samsung phones can be sold in Samsung stores. This agreement was intended to protect small and medium-sized stores from the two giants.
However, LG points out a clause in the agreementwhich states that it may be revised if there is a significant change. And the closure of the mobile division is a significant change. The association that initiated the agreement also questioned LG's decision, but the official agreed that, given the circumstances, renegotiations should be held.
As a result, Samsung is demanding that LG sellThey also sell her smartphones in their stores. The company fears that the arrival of the iPhone in LG's more than 400 stores across Korea will threaten the market share of its 5G smartphones. Apple is the largest 5G phone maker in the world, Samsung is in fourth place, although it is growing the fastest.
Samsung is trying to indirectly put pressure on LG by asking the three major Korean carriers (including LG U+) to demand that LG also sell Galaxy phones in Best Shop stores.
</ p>