Samsung presented its virtual avatar - G∙NUSMAS (“Gnusmas”). This is the alien that the company calls
Samsung claims that the idea of creating G∙NUSMASoriginated from a joke that people make whenever the company releases a new product - that Samsung must have hired an alien to design and develop. "G∙NUSMAS", as you might have guessed, is a word made up of the letters of the company's name in reverse order.
So far, not much is known about the alien:his home planet Nowus-129 is 100 million light-years from Earth. By the way, this is a reference to the address of the company's headquarters, 129 Suwon in South Korea.
Samsung
Samsung plans to release a series of shortvideos detailing the history of G∙NUSMAS, from his birth to his accidental arrival on Earth. The Avatar will debut at IFA 2022. Users will be able to connect with G∙NUSMAS through social media, the Metaverse, and other digital channels.