The British company Shorts International plans to ban Google from using the word Shorts in the title of the short section.
What is known
Shorts International - British manufacturershort films. The company, which has been in business for over 20 years, believes that the name YouTube Shorts is misleading. According to the plaintiff, users may think that Google has acquired Shorts International.
Google got the opportunity to resolve all issues inHigh Court of the United Kingdom. The American company says that in the event of a defeat, it will face high costs for technical changes in the service and rebranding.
Recall that Alphabet, the parent holding of which includes Google, launched YouTube Shorts in September 2020. The platform has become a response to the very popular TikTok and Reels services.