Rakuten Viber announced a partnership with Snap (developer of the Snapchat app).
What is known
Now in
</ img>
</ img>
“Snap partnership with Rakuten Viber"It's a win-win for both companies," says Elliot Solomon, director of Snap Inc. on partnerships with platforms. “This collaboration will help us spread our AR (augmented reality) technology in countries where Viber already has wide coverage, and help our users express themselves through AR on the Viber platform.”
In addition to branded options, the app will also feature filters from third-party companies. Some of the first partners will be the World Wildlife Fund, FC Barcelona and the World Health Organization.
When to expect
New version of the app for iOS, as wellThe beta version of Android with filters will be available from June 30 in the following countries: Australia, Austria, Belgium, Canada, Denmark, England, Finland, France, Germany, Greenland, Iceland, Ireland, Israel, Italy, Japan, Liechtenstein, Luxembourg, Maldives , Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and USA. The function will appear in Ukraine in the coming months.
</ img>
Show press release
Hide press release
Rakuten Viber partners with Snap to add AR lenses to Viber
Thanks to the partnership between Rakuten Viber and SnapLenses for video messages and photos will appear in Viber. WWF, FC Barcelona and the World Health Organization will be among the first organizations to have branded lenses in the app.
SAN FRANCISCO, June 30, 2021 – RakutenViber, the global leader in messaging and voice communications, is adding augmented reality (AR) lenses to Viber through a partnership with Snap Inc. Using Snap's tools, including the Camera Kit, Creative Kit and Bitmoji, AR lenses will be available on Viber that can also be distributed to Snapchat. Viber will also add Bitmoji avatars that can be customized.
Viber lenses powered by Snap will be open to the public for the first timeViber users video messages and photos with AR (augmented reality) support. The launch includes 30 new Viber lenses, including various animal masks, Viber characters, an "Underwater World" lens, fun interactions with cats and more. The company plans to add at least 300 new lenses (masks and filters) by the end of the year.
Companies will also be able to create their ownexclusive lenses on Viber. WWF, FC Barcelona and the World Health Organization are some of the first Viber partners to offer their own lenses in the app. Customized lenses will enhance the interaction between users and their favorite brands on the Viber platform.
Viber lenses – this is an addition to the existing onescollections of program stickers that will help lift your spirits and visually express yourself in chat. Implementation of Camera Kit, Bitmoji and Creative Kit tools from Snap – These are additional ways to bring people closer together and make their communication even more diverse and enjoyable.
Viber's new features include:
-
Instant Augmented Reality: Superimpose images on your environment and use AR simply with your fingers.
-
Attention-grabbing filters: Make your photos and videos creative and sparkle your conversations with friends.
-
Expressive Masks: Choose from a variety of masks that faithfully follow your facial movements.
-
Beautification features: Change your looks with realistic elements: lipstick, blush and various hair colors.
-
Customized Bitmoji: Integrate your personalized Bitmoji characters into photos and videos.
Sponsored and branded lenses will provide additional income for Viber as business partners can create custom lenses for their communities on the platform.
“Snap partnership with Rakuten Viberwin-win for both companies, — says Elliot Solomon, director of Snap Inc. on partnerships with platforms. — This collaboration will help us expand our AR (augmented reality) technology to countries where Viber already has wide coverage, and our users – Express yourself through AR on the Viber platform.
“We are pleased to introduce the Snap cameraViber users”, — says Jamel Agawa, CEO of Rakuten Viber. “Through this partnership, we want to help bringing out creativity in people using AR. We hope to inspire people to keep in touch with their friends and family in new and fun ways. After all, Viber – it's more than a messaging program. Our platform connects people to create entertaining, engaging and useful content to share with those around them.
New version of the app for iOS, as wellAndroid English beta with these new features will be available from June 30th in the following countries: Australia, Austria, Belgium, Canada, Denmark, England, Finland, France, Germany, Greenland, Iceland, Ireland, Israel, Italy, Japan, Liechtenstein, Luxembourg, Maldives, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and USA. The function will appear in Ukraine in the coming months.