Snapchat has planned a global restructuring due to financial difficulties. The company will have to go to
Snapchat CEO Evan Spiegel said the company is trying to cut costs. The first step for this will be the closure of Zenly, a popular location-sharing service in Russia.
In addition, Snapchat laid off 20% of its employees,stopped the development of games, the Voisey music application, and the company will no longer deal with Pixy drones. At the same time, Snapchat intends to focus on augmented reality.
Zenly is an app that allows you to share your location with friends. It has gained great popularity in Russia. In 2021, the number of app users reached 12.1 million.