So bad it's good: Sony's junior flagship will cost more than the iPhone 13 Pro Max

Chinese insider ZACKBUKS shared interesting information on sales of the junior flagship Sony Xperia 1 IV. According to him

Pre-sales of the device were weak, reaching only one-third of last year's Xperia 1 III, according to the company. It's probably about the price. Discuss

Xperia 1 IV current price in Chinareaches 8,999–10,999 yuan ($1,350–1,650). This is incredible money. Even the Apple iPhone 13 Pro Max was offered in China at launch for 10,234 yuan, or $1,599. At the same time, the iPhone has at least a larger screen.

A survey conducted by journalists earlier really showed that people are scared off by the price of the Xperia 1 IV, although it looks like an interesting model in terms of characteristics.

Recall that the top of the Sony model line wasXperia Pro-I with a record-breaking 1" camera The Xperia 1 series sits in the middle of the hierarchy, followed by the smaller and more affordable Xperia 5 series.