On the eve of the opening of CES 2021, Sony introduced a new line of smart TVs - Bravia XR.
What's the trick?
The main feature of the line is the useintelligent processor Cognitive Processor XR, which, according to the manufacturer, works like the human brain and goes beyond conventional artificial intelligence algorithms.
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“Whereas conventional artificial intelligence algorithmsintelligence (AI) are able to recognize and analyze image elements such as color, contrast and details individually, the new processor can analyze the entire range of elements simultaneously, which is similar to the work of the human brain,” Sony explains.
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The processor also determines the location of the sound source on the screen and adjusts the sound panorama, ensuring a complete match between the image and acoustics and creating surround sound.
“In the new line of Sony TVs, we have implementeda completely new approach to transmitting image and sound. We want the audience to experience genuine emotions and experiences, and such feelings cannot be caused by something unreal. “Bravia XR TVs with the Cognitive Processor XR intelligent processor analyze images similar to how the human brain does,” said Ikeda Kentaro, chief manager of the television marketing department of the Sony Electronics Product Marketing Department in Russia and the CIS countries.
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The following models are available in the line:
- Master Series Z9J 8K (LED) - 75 and 85 inches
- Master Series A90J (OLED) - 55, 65 and 83 inches
- Master Series A80J (OLED) - 55, 65 and 77 inches
- X95J 4K (LED) - 65, 75 and 85 inches
- X90J 4K (LED) - 50, 55, 65, 75 and 100 inches
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All of them can broadcast 4K videoat 120 frames per second, support HDMI 2.1, e-ARC, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), interact with Google Assistant and Amazon Alexa voice assistants and use new Google TV interface.
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How much the new models cost is still unknown. Sony should reveal more details only in the spring.
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