Research: an ordinary Ukrainian gamer is a 31-year-old married man who plays World of Tanks on a PC

Wargaming company together with NielsenIQ conducted a study of the Ukrainian video game market. Researchers found

how much Ukrainian players spend, what platforms they prefer, and what they play most often.

What is known

A survey was conducted among 500 people, among whomThere were women and men aged from 13 to 55 years. According to the study, 73% of Ukrainian gamers spend time playing video games to relax, and 57% play to “kill time.” Moreover, the latter is typical for players aged 13 to 15 years. The older generation of gamers use video games to escape from reality and communicate with friends.

Ukrainian gamer profile:

  • 51% are men.
  • 49% are women.
  • Average age is 31 years.
  • 65% are married.
  • 35% do not have a partner.
  • 7 out of 10 players have two college degrees or more.


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Mobile remains the most popular platformsdevices and PC. 3 out of 10 gamers own a gaming console, but only 1 in 10 regularly play games. According to statistics, 44% regularly play on a smartphone or tablet, 40% use a PC or laptop, and only 15% primarily play on consoles. VR is used by only 1% of respondents.

Plans for purchasing new generation consoles:

  • 29% plan to buy a PlayStation 5.
  • 7% are planning to buy an Xbox Series X|S.
  • 10% - plan to buy both consoles.
  • 55% do not plan to buy next-generation consoles.

Plans to update devices amongPC gamers:

  • 25% plan to upgrade components.
  • 15% are planning to buy a new PC.
  • 28% are planning to buy a new laptop.
  • 32% do not plan to upgrade gaming devices.


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According to a study, 3 out of 10 gamers payfor games, and on average spend 250-500 hryvnia on virtual entertainment. In addition, 3 out of 10 players noted that they began to spend more on games since the beginning of the epidemic.

The most popular types of games:

  • 72% are free games.
  • 18% - paid games (one-time purchase).
  • 9% - paid games via subscription.


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The most popular game in Ukraine is World of Tanks. This same project was mentioned first by the majority of respondents.

Top most popular games among Ukrainian gamers (most often played):

  1. World of Tanks - 16%,
  2. FIFA20/FIFA21 - 9%,
  3. Minecraft - 8%,
  4. Grand Theft Auto V - 7%,
  5. Counter-Strike: Global Offensive - 6%,
  6. Call of Duty: Modern Warfare - 6%,
  7. Among Us - 6%,
  8. Dota 2 - 5%,
  9. The Witcher 3: Wild Hunt - 3%,
  10. World of Warcraft - 3%.


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For players who want to know more:

  • The PS Store has launched a “Double Discount” sale: PlayStation 4 games with discounts of up to 70%
  • Insider: a remaster of Diablo 2 and a mobile game based on World of Warcraft will be shown at BlizzConline
  • Netflix will release the DOTA: Dragon's Blood anime so you can watch Dota while playing Dota

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