From picking the next song on your playlist to picking the right pants size, people rely more on
“Algorithms can perform a huge number oftasks, and their number is increasing almost every day, - explains researcher Eric Bogert from the University of Georgia. “There seems to be a tendency to rely more on algorithms as the task gets more complex than on other people's advice,” Bogert added.
In a study published in Scientific Reports, the team recruited 1,500 people.
Scientists asked volunteers to countthe number of people in the crowd photo and provided two kinds of clues. Some were created by a group of other people, while others were created using an algorithm. As the number of people in the photo increased, counting became more and more difficult. As a result, people were more likely to follow the clues that the algorithm generated than to trust themselves or the "wisdom of the crowd."
The study raises important questions about the ubiquitous use of algorithms in people's daily lives.
For example, face recognition algorithms have already become the subject of intense scrutiny in recent years. The point is that their use revealed cultural biases in their construction.
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