Svyaznoy and the sharing platform Arenter.ru launched an equipment rental service, more than 80 items in total,
The project has so far started in Moscow and Moscowareas. Already at the first stage, you can rent iPhone 12 and 13, Macbook and gaming laptops. Thus, renting an Apple iPhone 13 128GB for a week can cost 3,590 rubles. Based on monthly tariffs, the monthly rent will be 9,890 rubles. Renting a MacBook Air M1 will cost the client a week – 11,840 rubles, per month – 32,560 rubles.
Rent is a rational form of consumption.Clients get the wow effect “what, could it be like that?”. I pressed the button, received the device, it was no longer necessary - I returned it. We see an opportunity to take up to 10% of the consumer electronics market and offer a completely new way of owning devices
Sergey StepanovCEO Arenter.ru