Number of the day: how many “Odnoklassniki” paid game developers for a year?

3.2 billion rubles Odnoklassniki paid game developers for a year

Press service of Odnoklassniki

shared how much the domestic social network paid game developers. Thus, according to them, in 2019, more than 3.2 billion rubles were paid to game developers.

It is noted that the management of Odnoklassniki decided to double the amount of payments to developers of mobile games in excess of 600 million last year.
According to representatives of the social network, the increase in payments to game developers is due to the expansion of the gaming platform integrated by the company due to the tendency of the audience to switch to smartphones.

Over the past year, the social network also sentforces to develop a system for monetizing games. So, in addition to basic monetization through purchases inside the game, Odnoklassniki also added advertising. “This made it possible to pay developers three times as much money for advertising in their games than in 2018,” they shared in Odnoklassniki.

According to the head of the social network, Anton Fedchin, in 2019 a growth in the audience of mobile games was recorded, leaving behind computer games, which led to a multiple increase in the turnover of purchases within the game.