The figure of the day: How often do Russians change smartphones?

1 time in three years, Russians on average buy a new smartphone

MTS told reporters that the Russians

change smartphones on average once every three years.The cycle has become longer over the past year, largely due to the fact that the solvency of buyers is not growing, and the prices for devices are increasing.

The MTS data was also confirmed by other companies from the "big three" mobile operators.By the end of 2019, the replacement period for old smartphones was 36 months.A year ago, the duration of this cycle was 24 months.

Experts name several reasons for this.increase the term. Firstly, smartphones have become longer to serve users. Secondly, their consumer activity is declining, and installment and loan programs are becoming popular. In addition, device prices are rising, but the real income of Russians is not.