The head of DxOMark explained why brands no longer give smartphones for testing

The story of Xiaomi's refusal to send a copy of the DxOMark to hands with the Xiaomi 12S Ultra has received an unexpected continuation.By exposing

The "experts" of the publication decided to take another strange step.DxOMark CEO Frederic Guichard gave an interview to the Chinese edition of Jiemian News, in which he tried to explain the refusal of many brands to send their smartphones for testing"It's not that fewer and fewer manufacturers are mentioningOur tests are that fewer and fewer smartphones are able to take the top spots."And since "only the first place in the rating can help in promotion", the companies allegedly do not want toSubmit your new products for review.

The top manager also denied industry rumors, saying that DxOMark's conclusions are incorruptible: "we do not sell points and rankings," and "the business model is to sell laboratories and technologies."In the comments to the post, the former vice president of OPPO (who, by the way, refused to cooperate with DxOMark a year and a half ago) noted.According to him, "it is true that the score and place in the rating are not for sale, but the "service" is sold, including feedback for revision, which as a result helpsto increase the final score."

It is surprising how much this description coincides with what we talked about at the very beginning of 2020, when an authoritative Chinese source reported the procedure and even the cost of the "test fee" that every manufacturer who wants to receive feedback from must payDxOMark.

© Vladimir Kovalev.

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