The mission of Chinese brands to capture the premium segment failed

It's no secret that high-end smartphones bring companies the most profit due to more

high markup on top of cost.That is why Apple, the leader in the premium class, is skimming the cream off the market, and major Chinese brands are actively seeking to release more and more expensive premium flagships. However, this initiative turned out to be a failure. At least that's what reputable Digital Chat Station informant claims.

He argues that the failure of attempts to occupythe top segment has jeopardized some of the flagship product lines planned for next year. As a result, Chinese companies tend to focus on the mid-price segment, and some series may not even make it to release. We suggest discussing your versions of which Chinese flagship series may not survive until 2023 in the comments.

    © Vladimir Kovalev.

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