DigiTimes, citing sources, reports that the upcoming release of an updated MacBook Air with the M2 chip has forced
Manufacturers of Windows laptops believe that inIn the $1,000 to $1,500 price segment, the MacBook Air will crowd out other laptops. The sources note that "upgrades to the M2 processor, camera, and chassis make the new MacBook Air's slight price increase acceptable to consumers."
Windows laptop makers are also concerned about weakening consumer demand driven by inflation and the economic downturn, the report said.
Prices for the new MacBook Air in the US start at$1,199, with the M2 chip delivering up to 18% faster CPU performance and up to 35% faster graphics performance than the previous model's M1.