The ruble is getting stronger, but the iPhone costs three times the price. What's happening?

In light of recent events, the last thing you want to think about is replacing old gadgets with new ones, keep in mind

current prices are also unpleasant.More precisely, exactly until you compare the American cost of a MacBook with the current dollar exchange rate. 65,000 rubles for the new Air, which is preparing to start sales?! Discuss

Of course, drive to the States for a new thingproblematic, but it's time to remember about the recently introduced parallel import of products without the consent of the copyright holder. Previously, either the manufacturer himself or his official distributor could initiate the delivery, but now the store can simply find a supplier in another country that has the right product and bring it to Russia. True, not everything in a row, but only a certain list of products and only from manufacturers who have suspended work in Russia. That is, it is unlikely that it will be possible to deliver a conditional Nothing smartphone by parallel imports; equipment from brands normally working in Russia will also not be allowed. But Apple, Samsung, Sony, Dyson - that's it.

Representatives of the FAS seem to have promised reductionshabitual prices due to the strong competition of sellers and the absence of a “dictatorship of the manufacturer”, and representatives of stores and marketplaces talked about a significant expansion of the range. A month and a half has passed since the announcement of the list of goods allowed for the new import scheme, the same month and a half the ruble has been strengthening with all its might, and all that you can buy in stores from more or less decent gadgets is the iPhone for crazy money and Samsung with a chance of 1 by 5 run into a regional lock. Rumor has it that marketplaces have begun to actively purchase all kinds of electronics and household appliances, but there has not yet been a drain on the price level and even brands. So, we are forced to focus on the history of smartphones.

When you look at the prices, there is a feeling thatsellers either purchased at the rate of 100 rubles per dollar (but no, then parallel imports were still illegal), or decided to include all conceivable and unimaginable risks in the price. In the future, this may change, but so far this does not look like a panacea for returning goods to the shelves and satisfying consumer demand. Alas, many new products in Russia did not exist, and if we focus on the units that have appeared, we will have to change old gadgets for new ones through pain and financial humiliation.

By the way, it is very convenient that stores indicatecountry of origin of goods in parallel imports, so we can watch how the price tag of the iPhone 13 Pro from 999 US dollars (which is 53,000 rubles at the current exchange rate) provocatively turns into 130,000 rubles on the store shelf, while 134,800 Japanese yen (also 53,000 rubles, but for the iPhone 13 Pro Max) in Moscow are transformed into 157,000 rubles. Well, on the other hand, “Alpine green” is available, the manufacturer did not supply it to us.

It can be assumed that the classic "serovoz" tooit is not easy and they are probably not worse than parallel importers now ripping off buyers. After all, it’s even more difficult there: find a currency, new supply routes, people-carriers, try not to sleep with the import of a bunch of gadgets into the country. However, in fact the situation is still different. The very coveted "alpine green" is sold for 80,000 and 87,000 rubles, depending on the model. It turns out to be almost 30,000 more expensive than buying abroad, but 50,000 cheaper than buying a smartphone imported in parallel.

In general, probably in the future a machine of parallelimports will heat up, stores will stop trying to make money like last time, and the number of types of available goods cannot be counted on the fingers. But in the foreseeable future, hopes for a new scheme for the supply of goods are not enough. If you really want to change some of the equipment, instead of large networks, it’s better to go to Yandex.Market and sort prices in ascending order.