The second discipline after football: UPEA will spend more than $100 million on the development of e-sports in Ukraine

Ukrainian Professional E-Sports Association (UPEA) presented a plan for the development of e-sports

until 2025.

UPEA plan

Several specialized ones have already been created in Ukraineorganizations, but UPEA will be the first association to engage in the systematic development of e-sports. They plan to achieve the goal through building interaction between the state, professional players, e-sports associations and federations.

Thus, UPEA plans to hold regularcompetitions in school and student leagues, all-Ukrainian championships, as well as competitions of the Ukrainian Professional E-Sports League. Thanks to this, aspiring players will have the opportunity to build a career in eSports, going from beginner to professional. They will, of course, be attracted by prizes, and in 2021 the Association plans to give away 4 million UAH in prize money.

They plan to develop e-sports in Ukraine throughinvestments. There are plans to raise $100 million, $42 million of which has already been invested in the acquisition and development of the first Esports Ready Hotel based on the Dnepr Hotel. Another $20 million is planned to be invested in its reconstruction. From $20 to $45 million will be invested in the construction of an e-sports arena for 10 thousand people in the center of Kyiv.


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In addition to this, social initiatives are planned. The association will work with people with disabilities, military personnel and combatants, as well as retirees.

“Together with Ukrainian and internationalAs scientists, we plan to involve military personnel and combatants, people of retirement age and people with disabilities in e-sports in order to study the positive impact of games on these social groups,” says UPEA board member Oleg Rybalka.

The Association’s plans also include the developmenteducation, in particular the creation of specialized training academies for cybersportsmen. Cooperation with schools and higher education institutions is also being considered with the aim of deepening existing master's programs and creating bachelor's programs.


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The main goals that the Association sets for itself for 2020–2025:

  • officially make eSports the second most popular discipline after football;
  • increase the number of e-sports teams and players - professional from 2 to 5, as well as professional and semi-professional players from 840 to 3000;
  • increase the number of international esports tournaments held to 12 per year;
  • increase the existing audience by more than 2 times - casual viewers from 1.1 million to 2.5 million, e-sports enthusiasts from 0.7 million to 1.3 million;
  • annually attract up to $20 million in investments in e-sports and gaming in Ukraine;
  • open Ukrainian-language eSports content broadcasting studios;
  • in general, increase the awareness of the concept of “esports” in Ukraine from 4.5% to 11%.

The UPEA board includes the founder of NAVIAlexander Kokhanovsky, owner of the ASUS CyberZone club Gennady Veselkov, member of the European eFootball league Oleg Rybalka, NAVI CEO Evgeny Zolotarev, one of the first commentators of e-sports tournaments Vitaly Volochai, managing partner of the e-sports media holding WePlay! Oleg Krot and Starladder founder Roman Romantsov.

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