The research holding company Romir conducted a survey of Russians and found out what consumer confidence they have
It turned out that the index of consumer confidencecorrelated depending not only on inflation, but also on the news agenda obtained from certain sources of information. Thus, among those Russians who watch TV, the consumer confidence index is -13%, among those who use YouTube - -27%.
“Currently, the consumer confidence index is verylow However, it is important to separate customers in terms of the main channel of information from which they receive the news agenda. The data speaks for itself. In July 2022, when the consumer confidence index briefly left the red zone and reached +2% on average, those who watch TV showed a positive attitude of +17%,” said Inna Karayeva, Executive Director of M-Holding, at the conference “Transformation of the world and man. Theory. Practice. Result".