The turning point: why the Huawei P30 is a landmark model for the market

Huawei 2019 has a simple and ambitious goal - to become the world leader in the mobile phone market. AND

never before has this goal been so closelike this year. From year to year, the company's flagship smartphones became better and closer to the reference Android smartphone on the market - another Galaxy S with a new number in the name. Not only the component base was improved (Huawei launches its own processors, and has already mastered the 7-nanometer process, not inferior to either Apple or Samsung in this matter). Cameras improved significantly (Huawei P9 came out with a dual camera, and before that it was checked on the corresponding Honor model). Their findings were also in design - in 2017, the company experimented with color, releasing the version of Huawei P10 with the color Greenery, chosen by Pantone itself as the color of the year. And last year, a theme with a gradient color frankly fired, which was immediately copied by all Chinese manufacturers with a smaller rank. That is, the company came to the announcement of the Huawei P30 already with prepared positions, ready to give battle to Samsung's long-term leadership in the market.

Samsung, by itself, is not going to pass easilytheir positions. - The direct answer to the obvious Chinese threat (not only in the face of Huawei) are Samsung M-series smartphones (read, for example, our review of the Galaxy M20), which are characterized by a lower price and higher manufacturability (only the presence of NFC and a high-capacity battery is able to level all Xiaomi benefits). But the main war, of course, will unfold for the cream of the market - for the flagship smartphones with the maximum margin, whose share of sales generates not only turnover, but also profit. And what do we see in the current situation? Samsung, following Apple, sends prices for its Galaxy S10 smartphones into the stratosphere. This was done for the sole purpose of building an insurmountable barrier between weaker competitors, for whose products buyers are not willing to pay prices above $ 1,000. In terms of strategy, the move is strong, but not error-free. Because the market is already beginning to change - customers all over the world are beginning to wonder - do they need a flagship smartphone for the price of a good laptop or can you get by with something simpler? We all know how much the average price segment has changed in just a couple of years - smartphones for 300-400 dollars make an excellent impression on buyers. This is confirmed by the success of Xiaomi in the Ukrainian market. What makes buyers pay more than a year or two ago? Only image and consumer lending new technologies.

Against Samsung (which means in favor of Huawei)the strongest trend is working - after decades of Japanese (90s) and Korean (00s) companies, we are successfully entering the period of primacy of Chinese companies. Chinese companies are already technological (the most striking example is DJI, which, being a wholly Chinese company, is at the same time leading all the innovations in the drones market, shaping and strongly influencing its development). There are more and more such examples. Global markets are changing under the influence of strong tech companies. And in this series today, not only Google, Microsoft, Amazon and Apple, but also Chinese Alibaba. Free delivery to any point in the world of any three-kopeck wire has done its job - trust in China, as a place where you can buy Chinese goods, does not grow every month, but every day. Samsung, of course, can slow down the fall (for example, traditional telecom companies owning fixed-line wired networks are doing the same thing - everyone understands that the landline phone market is falling, this is unavoidable, but you can only affect its decline by slowing down, but not completely ceasing ), but can it stop him?

If the previous few years at allWith the presentations of Huawei’s flagships, it was possible to observe with a fair degree of skepticism all these slides comparing Huawei products with Apple or Samsung, the Huawei P30’s presentation didn’t evoke such feelings. For Huawei, with the release of the P30, a real turning point has come. Because this time the flagship of Huawei is not only not inferior to the flagship of Samsung (this we have seen before), but also demonstrated the very real technological leadership. If only in one - in the camera, but the camera today is one of the most important criteria for buying. Why no one had guessed before the idea of ​​combining three cameras with different focal lengths and a high-resolution matrix, providing additional zoom on a crop - an open question. But it was this move that caught the attention of the audience, whose perception of Samsung, as the undisputed market leader, was shaken. Add to this more humane prices and the presence of the “younger” model Huawei P30 lite, performing decorative-marketing (the ability to touch the “flagship” for modest money) rather than technological (the younger Samsung S10e, on the contrary, carries all the main features of the flagship - read its review) task - and we will get real chances of success for Huawei this year.

No one knows right now - can Huaweibypass Samsung this year (although I already made my forecast, and, by the way, his thesis “Apple and Samsung smartphones will go into the price segment“ above $ 1000 ”has already come true). But sooner or later it will inevitably happen. And the Huawei P30 model will be the turning point in this story. In a few years, we will remember it as a landmark for both Huawei and the market as a whole.

Do you know what

Huawei P30 is not yet sold, but it can already be purchased on Aliexpress accessories:

  • screen protector
  • imitation leather case
  • tempered glass on a triple chamber module
  • reliable shockproof case
  • soft silicone case

Huawei P30

Flagship smartphone Huawei 2019 with a camera shooting at night like day

In this smartphone, the manufacturer has focused oncamera: it is able to shoot with a fantastic ISO that reaches 409600 units, which allows you to shoot at night (almost) as during the day. The system of three lenses (normal, wide-angle, long-focus) creates scope for creativity. At the same time, the Huawei P30 uses other advanced technologies: its fingerprint sensor and speaker for calls are built into the display. And the screen itself occupies almost the entire space of the front panel, leaving only a small “drip” notch under the front camera. It is worth noting the protection class IP68 and a special coating of the body of 9 layers of nanoparticles that create branded gradient colors that have become the hallmark of Huawei smartphones.

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