The IT industry has changed a lot in the last six months. How does she look now
Society is transforming into
Previously, you could only use globalservices, and now there are many interesting national solutions. There are analogues of global services to support and develop products on the national side.
“Previously, only global services could be used, but now there are many interesting national solutions”
National agenda as a development trenddevelopment of IT solutions was formed even before all the events of 2022. The main change happened in the number of requests to the IT sector - it has grown significantly. So the market has grown.
Approximately 50% of Russian companies automatebusiness in excel. This is evidenced by the data of an independent study of the speed and effectiveness of digital transformation in Russia. Many sectors, from trade to industry, do not understand where they should start on the path to business digitization.
How IT projects help businesses get through tough times
The most demanded IT services for businesses are thosewho can reduce production costs, account for goods, manage stock balances, track the entire business process cycle - everything that helps to save money without compromising quality.
Another trend in the development of digital solutions isstraightening the vector of communication between the supplier, producer of goods, services and the consumer. Although the number of active sellers on marketplaces has almost tripled, for 21% of entrepreneurs this is their first experience in online retail. This is testing digital platforms without investment and with quick access to a large audience.
Any business wants to get rid of intermediaries incircuit and communicate with the customer directly. Therefore, the next step for those whose start on the marketplace showed good results is the digitalization of their sales channels.
IT technologies exist to helpbusiness to promote and sell goods and services without intermediaries, analyze and improve sales channels, manage demand. No intermediary provides such options. Thanks to its IT sales channels and communication with the client, a business can study the demand for its product, sales dynamics, and customer preferences.
“The most demanded IT services by businesses are those that can reduce production costs”
The key to success is short and clearcommunication. Therefore, personalized solutions come to the fore. For small and medium-sized businesses, this is an application, a personal bot assistant, a website, and a personal account. For large businesses, such services are also aimed at internal clients - corporate portals, personal corporate messengers, highly structured voice assistant bots with loaded functionality, mobile applications for organizing internal events and training.
Fintech and the banking industry, despite the image inmedia, rather closed companies. They store unique financial data and can only access it after a thorough check. In such cases, it is wrong to use third-party boxed solutions. It is safer, faster and more efficient to make your program. They can organize meetups, conferences, training seminars and everything in the closed circuit of the company.
For example, developing a new sales channel in the formmobile application helped to separate the flow of production tasks and free up employees to process tasks for new customers at the gas station. 100 000 car owners fill up their car every day at one of 118 gas stations. After 3 months of collaboration, a mobile application appeared in the App Store and Play Market, covering the client’s primary needs, and the foundation for further development was laid.
The relationship between the company and the customer has becometransparent, understandable and digitized. The number of gas station customers has grown, the number of disputes between the client and the company has been reduced to a minimum due to the possibility of communicating with the administration of the gas station through a mobile application, plastic cards are a thing of the past, and the loyalty program is in demand. Most importantly, the company remains a leader in its industry, a leader with an ever-growing customer base.
“The relationship between the company and the client has become transparent, understandable and digitized”
What are the challenges facing IT today?
Now the IT industry plans to developprograms to replace imported solutions. The task formulated yesterday has gained new relevance today for obvious reasons. For large IT companies, this task is not new.
But there are complex tasks that requireinvest more. For example, to develop an analogue of ORACLE - they cannot be replaced quickly. Serious teams should work on this task, and this should not be under the auspices of state orders and state control, because such decisions can only arise in the conditions of the interest of the business itself.
All new global products and new globalsolutions will appear only if the market really gives a clear signal that it needs it, it needs new products in fintech and digitalization in general. And we have enough competent IT specialists in the industry, just look at the IW Group and the projects that it has been doing for business in the Republic of Crimea over the past 10 years.
What will happen next
Сейчас отрасль получила сильный толчок и support due to external circumstances. This should lead to powerful platform solutions: operating systems, database management systems. After the appearance of the base, on which our software will be operated further, the rest will be written quickly and comfortably.
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