TikTok is an application in which you can create videos in the style of Vine, and it has already been downloaded more times than Facebook, Instagram,
Over the past few months, the TikTok app has rapidly gained popularity. In 2017, it was bought by the Chinese company ByteDance, and this year it was combined with the Musical.ly application.
The TikTok app was released in September 2016 and by the time it was combined with Musical.ly, it already had about 150 million users. By June of this year, there were already 500 million users.
In September, the application grew by another 31%, and the numberhis downloads from the App Store and Google Play has reached 3.81 million. The application managed to beat the Facebook record, which was downloaded 3.53 million times. Since October 2017, TikTok downloads in the US have increased by 237%.
At this point, the TikTok app has downloaded more.times than popular apps like Instagram, Snapchat and YouTube. This indicates its popularity. What's the secret? After downloading, the application leaves only 29% of users. For comparison, Facebook’s figure is 96%, Instagram’s is 95%, and YouTube’s is 95%.
The secret to the growing popularity of the TikTok application in the amount of advertising with it on different platforms.