AirTag - a tag for lost items
Apple has announced a small device that will help you find any
By the way, in Russia, under the AirTag brand previouslyused by the Zelenograd group of companies ISBC, which specializes in RFID technologies, secure access systems and smart cards. Apple bought the rights to this brand in October 2019 for an undisclosed amount. In mid-April, ISBC itself launched sales of key fobs for contactless payment under the ISBC Pay brand together with Mastercard and eight Russian banks, RBC reports.
Each AirTag also features an Apple U1 chip that uses ultra-wideband technology, sound, and haptic feedback to more accurately guide people to where an item is.
iPhone 12 in a new color
The new iPhone 12 is no different from the devicesreleased in 2021, in addition to the fact that it received a purple color for the back cover and aluminum frame. Apple will release the iPhone 12 and 12 mini in an updated color, while both the 12 Pro and 12 Pro Max will remain in the same colors. The company has already released iPhone 11 in this color.
Pre-order of the iPhone 12 in purple will open on Friday, April 23, the start date of sales has not been announced. The cost of the device starts from 70 thousand rubles.
Slimmer iMac with M1 chip and vibrant colors
Apple announced a super-thin iMac, based onwhich formed the new M1 chip, which made it possible to significantly reduce the size of the device, ensuring high performance. The computer will go on sale in seven colors. Apparently, the new iMac received a pair of Thunderbolt and Type-C, the thickness of the computer case is only 11.5 mm.
During operation, the noise level from the iMacwill not exceed 10 decibels due to the advanced cooling system. The diagonal of the screen, which retains the wide lower part, is 24 inches, True Tone support is implemented, the brightness is 500 nits. The new iMac has an improved 1080p video camera, as well as an advanced studio-grade microphone, six speakers with Dolby Atmos support and a noise reduction system.
A few more updates:the front part consists entirely of glass; the camera, microphone and speakers have been taken to a new level; The camera resolution has doubled; support for surround sound in films has been implemented. The processor of the new new iMac is 85% more powerful than the previous one.
As for the keyboard, the touch will be right on the keyboard, and it itself will match the color of the iMac. By the way, Magic Mouse is also now in new colors.
Developers from Cupertino note that the new iMacs are as “green” as possible.
There is also a new magnetic power cable—it is very similar to the old MagSafe cable—which attaches to the back. Ethernet can be connected to the power supply and delivered over the same cable. On the rear panel of the machine there are four USB-C ports on the older model, two of which will support Thunderbolt. The base model has 8GB of RAM and 256GB SSD.
The devices will go on sale in the second half of May, costing from $1299.
iPad Pro with M1 chip
Like the iMac, the new iPad Pro tablets also receivedApple M1 processor. The developers note in the presentation that the new devices are 50% faster than the previous generation iPad Pro. In addition, the new generation of tablets includes support for Xbox Series and PlayStation DualSense, Thunderbolt and USB 4 gamepads. This will allow you to connect a Pro Display XDR display in 6K resolution to the iPad Pro.
The new model comes with 2TB storage. The iPad Pro also featured 5G support, a camera system from the iPhone 12 with a LiDAR scanner and three cameras.
Also, tablets have an updated systemTrueDepth with a new 12-megapixel ultra-wide-angle camera with a 122-degree field of view. Let's note and Central Stage function - it is responsible for recognizing and placing a person in the center of the frame. If there is more than one person, iPad Pro places them on the screen in an optimal way. The displays on the iPad Pro are also new generation - Liquid Retina XDR, as in the Pro Display XDR monitor. Its brightness ranges from 1000 to 1600 nits at peak, and its contrast ratio is a million to one.
The new display uses Mini LED technology.10 thousand Mini LED with 2596 backlight zones. There is also full HDR support. As the developers note, Apple really wanted the colors to be “like in life” and they say they succeeded. The devices are created according to the zero waste principle
The 11-inch iPad Pro starts at $ 799, the 12.9-inch model with the Liquid Redina XDR display starts at $ 1099, pre-order from April 30, on sale in the second half of May.
Subscribing to podcasts
Apple will launch podcast subscriptions in May 2021, Tim Cook said. It will launch in 176 countries, but he did not specify which countries.
In addition, the company will update the Podcasts app to include covers, previews, and feeds for all podcasts.
About starting a podcast subscription service sourcesThe Information spoke in January. The Podcasts app is installed on all iOS devices, but so far the company has not tried to make money on it, the newspaper noted.
New Apple TV 4K and updated remote control
Apple has just announced a new set-top box forStreaming Apple TV, replacing the Apple TV 4K released in 2017. The new model retains the name of the previous model, but comes with a more powerful A12 Bionic chip that allows for higher frame HDR video playback. tariffs. It's also powerful enough to support 60fps Dolby Vision playback via AirPlay from a compatible iPhone.
Also Apple has completely redesigned the remote controlremote control for the new Apple TV 4K with an improved, more ergonomic design and expanded capabilities. The new remote is thicker than the previous model, has a new five-way touch controller instead of the original's malicious touchpad, and a corresponding power button for turning off the TV. The Siri search button has been moved to the side of the remote under the right thumb.
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