Within a month, the number of Twitter followers was less than 300,000 users

The Twitter Blue subscription turned out to be not as popular as the company's management would like. By mid-January 2023

years, a month after the launch, the number of subscribers did not exceed 290,000 people.

What is known

There are only 180,000 people in the United Statessubscribed to Blue. This is approximately 0.2% of total monthly active users. The US share was 62%, and Twitter has only 290,000 followers in total.

Twitter Blue is $8 when you paythrough the website or $11 when paying through the app for iOS and Android (Twitter only gets $8). In the first case, there is an opportunity to save a little when subscribing for a year at a price of $7 per month.

Elon Musk wants halfThe company's revenue came from its Blue subscription. Twitter intends to receive $3 billion in revenue by the end of 2023, i.e. the subscription should bring in $1.5 billion. Income from 290,000 subscribers is $2.32 million per month, i.e. less than $30 million per year. There is room to grow.