Ulb Team Lootboxes make Electronic Arts 28% of annual profit

If you were hoping that after numerous scandals Electronic Arts will come to its senses and reduce the number of

microtransactions in their games - you can not suffer, this will not happen. It turned out that only the Ultimate Team mode in sports games brings the publisher more than a quarter of the revenue.

Surprise mechanics

Income from the Ultimate Team, for example in FIFA, comes fromsales of sets of lutboksov cards with football players. Many Western politicians see elements of gambling in such mechanics. The mode itself is present in most EA Sports games and according to 10-K, it is one of the most important sources of income for Electronic Arts. And the profit is growing every year, despite the scandals and bans Luthbox in some countries. Statistics looks like this:

  • In 2017, the Ultimate Team brought 16% of annual revenue.
  • In 2018, the Ultimate Team brought 21% of annual revenue.
  • In 2019, the Ultimate Team brought 28% of annual revenue.

FIFA itself brought in only 14% of net revenue last fiscal year. Recall that EA's revenue for the last fiscal year was $ 4.95 billion, and net profit - $ 1.02 billion.

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