VOLIA is the first in Ukraine to launch the interactive TV service VOLIA Smart HD via the Internet

VOLIA decided to surprise everyone today by announcing the launch of interactive television “VOLYA Smart HD”, which will

available both on its own networks and onnetworks of other Internet operators. In fact, this is one of the first cases in the world when an operator provides pay television services outside its coverage area using OTT technology (over-the-top, signal delivery over the Internet).

Thus, all Ukrainian usersInternet customers will be able to access more than 130 digital and HD channels, as well as additional functions - online cinema (video on demand service) and the YouTube service directly on their TV screen. Of course, online video services oll.tv and megogo.net will also be available. And what’s even more interesting is  – proprietary service Sony Entertainment Network.

In the 2nd quarter of 2013 the next stepThe company will introduce a hybrid set-top box (it is shown in the photo above and below), allowing its digital television subscribers to receive new interactive services such as “video on demand”, catchup (“following the broadcast”), “multi-screen” and “ shift in the time of watching TV programs" (Timeshift).

Finally, some statistics. Most of the international IPTV providers that launched the video-on-demand service, to a large extent, changed the viewing habits of millions of subscribers, while showing a significant increase in the number of users. The popularity of non-linear services is confirmed by the rapid development of projects such as Netflix, which in January 2013 reported an increase of 2 million subscribers in the 4th quarter of 2012 and a total subscriber base of 27.1 million users (US).