VOLIA is the first in Ukraine to launch the interactive TV service VOLIA Smart HD via the Internet

VOLIA decided to surprise everyone today by announcing the launch of interactive television "VOLIA Smart HD", which will be

available both in its own networks and innetworks of other Internet operators. In fact, this is one of the first cases in the world when an operator provides pay-TV services outside its coverage area using OTT (over-the-top, signal delivery via the Internet) technology.

Thus, all Ukrainian usersInternet will be able to access more than 130 digital and HD-channels, as well as additional functions - an online cinema (“video on demand” service) and YouTube service right on the screen of your TV. To the heap, of course, online video services oll.tv and megogo.net will be available. And what's even more interesting is the Sony Entertainment Network service.

In the 2nd quarter of 2013, the next stepThe company will introduce a hybrid set-top box (this is shown in the photo above and below), allowing its digital TV subscribers to receive new interactive services, such as video on demand, catchup (“after the air”), multi-screen and TV time shift ”(Timeshift).

Finally, some statistics. Most of the international IPTV providers that launched the video-on-demand service, to a large extent, changed the viewing habits of millions of subscribers, while showing a significant increase in the number of users. The popularity of non-linear services is confirmed by the rapid development of projects such as Netflix, which in January 2013 reported an increase of 2 million subscribers in the 4th quarter of 2012 and a total subscriber base of 27.1 million users (US).