“We do not have budget devices”: OnePlus is categorically against advertising in its gadgets

Many smartphone manufacturers (primarily Xiaomi) add ads to their firmware in order to

increase profits or lower the price tag of the device itself. However, this is not OnePlus: the company is categorically against advertising.

What they say

This was stated in a recent interview by the founder and CEO of OnePlus Pete Lau.

“There is no advertising on our gadgets, but we can sell them a little more expensive, and make money on it. We do not strive to create budget devices. Our priority is the balance between quality and price. ”

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According to Lau, OnePlus is adding new features,only if the user needs them. But advertising on smartphones and other gadgets is not only not needed, it also annoys the owners. Therefore, in Oxygen OS and on the devices of the manufacturer, there is no advertising and will not be.

“The differences between high-end smartphones andthe usual is in the details. If you try at least once a gadget with a display refresh rate of 90 Hz, you cannot return to the 60 Hz. A car for a million dollars is valuable not because it has an incredibly powerful engine, but because the developers paid maximum attention to details and the quality of their execution, ”the head of the company concluded.