If you believe TV sellers, buyers go in two ways when choosing a model: either diagonal
Often we live in captivity of already developedstereotypes, without thinking that life can change. For example, robotic vacuum cleaners today no longer cost exorbitant amounts of money, and their capabilities and user experience indicate that they are no longer useless technological toys. The situation is similar with large diagonal TVs. Ten years ago, when we did our first TV review onggwe were talking about a 46-inch model, then itseemed huge. Today you would buy such a TV only for the kitchen or children’s room, but not for the living room, where it is the main one in the house. Meanwhile, a 75-inch 4K TV can already be bought for the price of two flagship smartphones, which can no longer be called an expensive purchase. Especially if you think about the fact that a TV is bought for 10 years (the average time to replace a TV in our country), and the moral death of a smartphone will occur in 2-3 years.
How to sell 75-inch TVs in the world
According to research by IHS Markit Ltd (sourcedata - IHS Markit Ltd: this is a technology group of companies that are part of Informa Tech, the data shown in the article is obtained from their TV Sets Intelligence Service report in August 2019. The results of the study do not constitute advertising by Samsung Electronics. Any use of these results by a third party is at the third party's own risk.) In 2017, 1,192,500 televisions with diagonals of 75 inches and above were sold. In 2018, there were almost twice as many of them - 2,237,500 pieces. The highest growth rates were demonstrated by Japan, China and Eastern Europe, where sales of such TVs grew faster than the market. Although, as can be seen in the diagram below, almost half of the entire world market is “made” by North America (read - the USA). In the first quarter of 2019 (data for the 2nd quarter is not yet available), sales volume was 653,900 units, that is, more than half of the annual sales two years earlier (the peak, as usual, occurs in the 4th quarter). It can be seen that the popularity of large diagonal TVs is growing all over the world.
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Who sells the most
The same statistics show that almosthalf of sales (44%) are made by Samsung (which, in principle, we already know - QLED technology based on quantum dots leads in global sales). In the first quarter of this year, Samsung sold 287 thousand large-diagonal TVs out of 654. The gap from its closest eternal competitor is more than double. Some here see leadership in technology, others in marketing. The truth, I believe, is somewhere in the middle - in the heads of the buyers making the decision.
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How are things in Ukraine
In Ukraine the situation is similar -Samsung officials say they sold about 700 TVs 75 inches or larger last year. Of this number, Samsung owns 500 TVs sold, which is even much higher (72%) than in the world. However, our list of manufacturers supplying such models to the Ukrainian market is much smaller, which means there is less competition, which only benefits those who are actually involved in these supplies.
By the way, last year Samsung shot a video aboutit's time to buy 75-inch televisions. I don’t know how much he influenced the sales results, and I don’t even dare to judge his artistic value, but 13 and a half million (!) Views speak for themselves (what’s it, every third Ukrainian watched the video?):
It’s worth saying that the buyer of such a TV,Of course, all the technological advantages of modern models are available: support for 4K (8K TVs are already on sale), high dynamic range (HDR), off-screen brightness with impeccable color gamut and a frightening abyss of black depth (in modern TVs, individual blackouts are simply turned off pixels and you look at them as a screen off).
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Of course, a 75-inch TV looks more appropriate in such an interior than in your apartment, but it is not as expensive and inaccessible as we think
Five reasons to consider buying a 75-inch TV
- old calculation dogmas are out of date: formula for calculating the optimal diagonaltelevision, tied to the distance to it, came from the 20th century and televisions with picture tubes. It’s time to send it to the same place where the 20th century remained - to the past. With 4K resolution, the TV is quite comfortable to watch up close, enjoying a clear picture. By the way, this has already happened with monitors - 32-inch monitors are no longer uncommon, they sit right in front of them, although you have a TV with a smaller diagonal in your kitchen, right?
- home tv will look smaller: store trap:when choosing a TV, you will be standing directly in front of it, so it will seem huge. At home, the distance to the TV will become greater, and it will no longer look excessively large. In addition, you will quickly get used to the new diagonal, no matter how huge it may seem at first. By the way, according to statistics, 80% of buyers regret not choosing a larger diagonal. Do you know the situation with the purchase of your previous TV? I'll find out for sure.
- you can afford it: if your family already has two smartphones withwith a price tag above 20,000 hryvnia, you can definitely afford a 75-inch 4K TV - its price starts from the cost of two smartphones. And if you bought smartphones without resorting to donor surgery and all your kidneys are in place, then a large TV will also be affordable for you. But then you won’t regret the purchase and remember my advice with kind words. Do not believe what sellers say about investing in a TV - this is not an investment in the literal sense of the word, it will not bring money, and the TV will not become more expensive in 10 years (like, for example, a vintage car). But this is definitely an investment in viewing pleasure, positive emotions and a little joy (of which there is never too much) every day.
- TV is the main component of a home cinema: today any video can be watched on the screensmartphone, tablet or laptop. TV has lost its monopoly on video content. But only TV creates a feeling comparable to going to the cinema - a big picture that you immerse yourself in due to its size. We appreciate and love cinemas precisely for the size of the screen, and not for the opportunity to crunch popcorn with impunity. Has anyone ever refused to go to the cinema because the screen was “too big”?
- no doubt choice: the choice of a 75-inch TV is not overshadoweddoubts related to trust in the manufacturer: in this segment there are only branded models with maximum technical capabilities. There is no need to rack your brains about where to go in case of warranty service (we are talking about buying equipment with a full manufacturer’s warranty? Otherwise, in the age of Smart TV, buying a TV made for sales in another country is fraught with unpleasant surprises). There is no such agony of choice as buyers of simpler models, where they have to constantly keep their eyes open in search of tricks.
In the dry residue
I remember about 10 years ago, I somehow caught myselfthe idea that spending $500 on a new phone (not even a smartphone!) is normal for me. But buying decent shoes for the same money is a question worth thinking about. Although, if you think about it and turn off the techno-nerd mode, good shoes will last much longer than your phone. And a decent appearance will bring its own bonuses one way or another (both women and business partners pay attention to such little things - respectability is conducive). Therefore, if you are faced with choosing a new TV, seriously think about raising the diagonal bar to 75 inches so as not to regret the purchase in a few years. And if you can afford a TV for the price of a used car, then immediately look at 8K (if you are not afraid of the price of a TV, comparable to the cost of an apartment, then there is only one way out). And don't listen to those who say it's "too early." We heard these voices just a couple of years ago when they said that 4K was too early (Netflix already shows tons of videos in UltraHD). And you don’t have to be an elder at all to remember the same conversations about FullHD TVs just a few years ago (although our TV channels still don’t broadcast in FullHD, but who already watches TV channels today, in the era of YouTube and HBO series?)