Izvestia found out that the Russian smartphone market began to grow again.
In incomplete August 2022, smartphone sales grew by 10% compared to July. However, in August last year, they still sold more devices - by 34%.
In "M.Video – Eldorado” and other stores confirmed that they saw a recovery in consumer interest in smartphones in the second half of summer 2022. Ozon explained that sales of devices traditionally grow on the eve of the school year.
The second factor related to the first was the launch of promotions. In addition, sales growth may be due to pent-up demand, as well as stabilization and expansion of the range.