Managing partner of the communication agency B&C Agency Ivan Samoilenko advised Russians to turn off
According to the expert, with the help of Wi-Fi, the ownerssupermarkets track the number of customers and collect data about them. Wi-Fi technology helps store analysts more accurately locate each visitor. Customers are tracked by geolocation and by the number of Wi-Fi connections.
“These are special programs that are advertisingagencies either write with their developers or buy a finished product. They are also used by shopping centers - they analyze the flow of buyers, points of attention, track the flow of buyers during peak hours, ”the expert noted.