Why is it dangerous to drink coffee before going to the store?

If you don't want to overpay at a store, you should avoid

drinking coffee before shopping. And no, it's not the price of the latte, it's the fact that caffeine increases the likelihood of making impulse purchases. Discuss

The researchers found that people whodrank a cup of coffee before going to the store, spent about 50% more money and bought almost 30% more goods than those who drank decaffeinated coffee or water.

The scientists explained that caffeine, as a powerful stimulant, releases dopamine in the brain, which "excites the mind and body." A person's self-control decreases.

This was confirmed by the following experiment:scientists installed a coffee machine at the entrance of a home improvement store in France and a department store in Spain. More than 300 shoppers received a free cup of coffee upon entry: about half were offered coffee containing about 100 mg of caffeine, and the rest were offered decaffeinated coffee or water. The scientists then compared the checks. It turned out that those who consumed caffeine bought "significantly more" quantities of products and spent more money.