Somehow it happened that every major manufacturer (such as Apple and Samsung) produces at least one
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There are, of course, Chinese brands that announce top devices every few months, but that's another story.
Have you ever wondered why this ishappening? Why do IT giants present new flagships every year, while the technological base is not developing so fast? Our colleagues from CNET decided to answer this question.
According to them, this is due to the banalthe desire of corporations to obtain additional benefits. So, for example, modern top-end smartphones are much more expensive than before. And while this should repel potential buyers, companies are finding a way to influence their opinion.

Galaxy Z Fold 3 (left) and Galaxy Z Fold 4 (right). Find 10 differences
Trite, every year we are told aboutwhat breakthrough path the camera of this or that model has made in comparison with last year's analogue. The journalists also noted that the release of a new device every year allows vendors to offer up-to-date devices in case the old one breaks down.
Explained to CNET and the love of the same Apple to spendautumn presentations of smartphones. The thing is that in this scenario, the devices come out quite close to the Christmas season. And this is the time when people spend a lot of money on gifts for themselves and loved ones.