Why the iPhone 13 continued to fall in price in Russia despite the sanctions

Despite the fact that Apple has officially left Russia, the brand’s smartphones have been actively falling in price lately. So,

for example, in the last month alone, iPhones have fallen in price by an average of 30%.
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The example of the iPhone 13 Pro Max is illustrative.The basic version of the smartphone with 128 GB since the beginning of August began to cost almost 20 thousand rubles cheaper than before. The fall is also noticeable in the gray market - this modification of the iPhone 13 Pro Max costs about 80 thousand rubles on it.

According to experts, the fall in value is due towith several factors. Including with the strengthening of the ruble. Another root of the price reduction can be found in the successful establishment of supply chains by Russian sellers.

Importers have finally established stable supplies.Retailers love stability the most. Costs can be small, or they can be large, this is unimportant - it is more important that they do not change for a long time, otherwise sellers panic and set very high prices almost at random.

Evgeny KharitonovEditor-in-chief of Ferra.ru