While OnePlus is trying hard to convince everyone of the incredible demand for the OnePlus 11, researchers are publishing reports
sales in the last weeks of 2022.According to them, Xiaomi sharply seized the initiative in the premium segment of the Chinese market (4000-6000 yuan) through the launch of the Xiaomi 13 series. If in the 50th week (12.12-18.12) its share was 12.6%, then from 26.12 to 01.01 her “piece of pie” almost doubled: to 21.7%. Even the leader in this segment, Apple, had to make room, its share sliding from 46.7% to 42.8%. However, this does not threaten her leadership in any way. Vivo also felt the drawdown, rolling back from 8.3% to 6.4%, while Huawei and OPPO not only resisted, but also showed a slight increase. Looking at this, it’s hard to believe that OnePlus, being a sub-brand of OPPO, has become the best seller of early 2023, but it’s better to wait for new reports.
© Vladimir Kovalev.
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