Xiaomi brazenly copied Apple's Memoji

We are already accustomed to the fact that the American brand Apple is one of the most often copied.And in principle

We can no longer be surprised when we see smartphones of similar design or a similar user interface.However, we can't help but notice how the Chinese manufacturer Xiaomi has very boldly copied one of the main features of the iOS platform - Memoji.


The Chinese company Xiaomi is preparing to launch the new CC9 smartphone, and along with this, the company has introduced a new feature called "Mimoji".Obviously, the name itself is very similar to Apple's counterpart to Memoji.Moreover, in addition to the similar name of the feature, its essence is also the same: these are three-dimensional advertisers that the user canpersonalize as you see fit for future use.

It's no surprise that Xiaomi avatars havethere's a striking resemblance to the avatars and customization options offered by Apple, right down to the same accessories and styles. iPhone owners can create and customize their Memoji, then send them as videos or stickers in messages. It looks like Xiaomi's Mimoji will work in a similar way.

Of course, the idea of ​​personalized three-dimensionalAvatars have long been known, and companies such as Samsung and Microsoft have allowed users to create their own digital versions for use on smartphones, consoles, and other places. However, Xiaomi's decision to name its version of this idea Mimoji was clearly inspired by Apple.

It is worth noting that this is not the first timewhen Xiaomi copied an idea with smiles from Apple. Last year, the company released an analogue of Animojis from Apple on its Mi 8 smartphone. This device also strongly reminded in terms of the design of the iPhone X with a cutout and a vertical camera with two lenses. There was also a clone of AirPods, released by Xiaomi earlier in 2019.

Xiaomi CC9 smartphone with new Mimoji feature onboard will go on sale in China on July 5. An interesting fact is that the manufacturer itself denies that it cloned Apple's Memoji: “We conducted internal audits and found no evidence that our Mimoji characters [were] plagiarized by any of our competitors, including Apple. «